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Writer Mock Interview

Question 2 of 30 for our Writer Mock Interview

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Question 2 of 30

The cost of conversions continues to rise for companies, no matter the industry. How does your work improve conversions and ROI for each client?

"I recently read that the average company spends $200-$350 per day on social media advertising. That is a budget that adds up quickly, especially if there is little to no return. I make sure that my work generates conversions by first getting ideas from the audience or my employers' customers. When I know for a fact that I am writing about a topic that is interesting to them, I know it will convert. Second, I make sure to educate the reader. When your audience learns something from you, they are much more likely to subscribe, return to your site, or share your content."

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How to Answer: The cost of conversions continues to rise for companies, no matter the industry. How does your work improve conversions and ROI for each client?

Advice and answer examples written specifically for a Writer job interview.

  • 2. The cost of conversions continues to rise for companies, no matter the industry. How does your work improve conversions and ROI for each client?

      How to Answer

      The interviewer would like to see that you have a full understanding of conversions and what it means to keep your employers return on investment in mind when creating content. Primarily, this question will apply to content published online since there are straightforward ways to measure conversions and audience engagement. Share how your work engages an audience, prompting them to act.

      Written by Rachelle Enns on December 20th, 2018

      1st Answer Example

      "I recently read that the average company spends $200-$350 per day on social media advertising. That is a budget that adds up quickly, especially if there is little to no return. I make sure that my work generates conversions by first getting ideas from the audience or my employers' customers. When I know for a fact that I am writing about a topic that is interesting to them, I know it will convert. Second, I make sure to educate the reader. When your audience learns something from you, they are much more likely to subscribe, return to your site, or share your content."

      Written by Rachelle Enns on December 20th, 2018

      2nd Answer Example

      "I keep conversions top of mind in each piece of content that I create. To convert these days, and to see an ROI on big advertising dollars, one must put out well-researched content that entertains and educates at the same time. Also, allowing for a two-way conversation is very important. This idea means opening up the comments section and avoiding the 'post and ghost' where you post an article or piece of content and are not around to address questions or comments. Reader engagement is critical in our digital age where new material is released every second."

      Written by Rachelle Enns on December 20th, 2018

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