"Consumer satisfaction first comes from offering value. The product must meet the needs of the consumer n a way that the customer feels is worth or even exceeds the price he/she paid. Second, consumer satisfaction stems from outstanding customer service - when a consumer has a question, can he or she quickly get a response that's helpful? And third would be anticipating consumer needs and being first to meet them in the marketplace - constantly testing products and learning as much as we can about our consumers' habits can help make sure we know what they need, sometimes even before they do."