Viacom Mock Interview

Practice 30 Viacom interview questions covering entertainment, media brands, and creative problem-solving.

Question 13 of 30

What expertise do you bring in digital KPIs and analytics?

How to Answer
Example Answer
Community Answers

Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.

Viacom tracks all types of data and analytics related to their digital content so it will be necessary to them that you bring experience in KPI tracking. Be prepared to discuss with the interviewer the types of digital KPIs and analytics you keep an eye on, in your current role.

Some important KPIs in the world of digital content creation may include analytics around reach; including unique visits. Engagement rates; including time spent on your page, ad, or video. You may also look at the number of engaged comments or social sharing rates. Talk to the interviewer about the KPIs that you currently work with, and why you believe they are essential to track.

Rachelle Enns

Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.

"In my current role, the numbers that I care about the most include our sentiment rates. I look at the number of comments and engagement. I like to see soaring numbers when it comes to social media shares or @ tags. Nothing feels as great as seeing your digital content go viral and I look forward to achieving more of that in my career with Viacom."

Interview Coach

Jaymie

A real coach, not AI. I read every answer myself and write back with personalized feedback.

Typically responds within 24 hours.

0 - Character Count

Previous Question Next Question

30Viacom Interview Questions & Answers

1.How do you establish relationships with the creative community in your area?

2.Do you have any direct experience working with talent?

3.Film marketing efforts are continually changing. What is your favorite film marketing approach right now?

4.Name for me one effective method for driving audience engagement in the television industry.

5.At Viacom you will be handling multiple projects at a time. When have you nearly missed a production timeline due to disorganization?

6.What has been the best short-form content project you have worked on this year?

7.Viacom strives to be first in all we do. How do you stay ahead in the latest television trends?

8.Have you ever had to pitch an idea? If so, how was your presentation received?

9.Walk me through your experience with YouTube and Instagram's IGTV programming. Which platform do you prefer?

10.There are several components of a robust advertising platform. Which ones do you find to be the most valuable to a company running frequent advertising campaigns?

Viacom Mock Interview

What expertise do you bring in digital KPIs and analytics?

30Viacom Interview Questions & Answers

1.How do you establish relationships with the creative community in your area?

2.Do you have any direct experience working with talent?

3.Film marketing efforts are continually changing. What is your favorite film marketing approach right now?

4.Name for me one effective method for driving audience engagement in the television industry.

5.At Viacom you will be handling multiple projects at a time. When have you nearly missed a production timeline due to disorganization?

6.What has been the best short-form content project you have worked on this year?

7.Viacom strives to be first in all we do. How do you stay ahead in the latest television trends?

8.Have you ever had to pitch an idea? If so, how was your presentation received?

9.Walk me through your experience with YouTube and Instagram's IGTV programming. Which platform do you prefer?

10.There are several components of a robust advertising platform. Which ones do you find to be the most valuable to a company running frequent advertising campaigns?

11.The technology available to Viacom's campaign managers is continually changing and improving. How do you remain current with industry tools?

12.Walk me through your experience working alongside other network departments including Marketing, Ad Sales, Press, Research, Digital, and Social.

13.What expertise do you bring in digital KPIs and analytics?

14.Walk me through your experience with department management, studio clients and vendors.

15.Describe your experience working with digital advertising.

16.Describe to me the types of digital media you are most experienced with.

17.Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?

18.Do you have a well-established network of contacts in the television industry? If so, how did you go about building this network?

19.What methods do you use, to work within a brand's voice consistently?

20.When have you significantly contributed to obtaining a corporate goal?

21.When planning content, how often do you create alternative scenarios to help you adjust to changing situations?

22.Think about a demanding boss, professor or coworker. How did you successfully interact with this person?

23.What career path interests you the most with Viacom?

24.Do you consider yourself a persuasive person?

25.When have you worked among a diverse group of people?

26.Do you have confidence in your communication skills? What is your communication style?

27.How do you like to encourage ideas in others?

28.How was your performance measured, in your most recent role?

29.What questions do you have for me?

30.Is compensation the most critical factor for you when taking a new job?