"My favorite example of a freemium game shaking up the market would be Pokemon Go. I recently read that the game has earned nearly 2 billion to date and is still going strong at around 2 million in revenue per day. The success is, of course, in part to Pokemon popularity as well as the excitement surrounding augmented reality; however, I think being a freemium model has also helped. People love free apps, but they will often pay to avoid ads, interruptions, get the extra Pok? Coins, and more. Freemium is the first pricing model to allow for impulse purchases."