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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
The freemium business model has become more popular over the last few years. Essentially it is a strategy where a product or service is offered free of charge (typically digital based), but the company charges for a premium account, or upgrade. In this case, Dropbox' basic service is free; however, there is a monthly fee if you want unlimited space, upgraded security features, and other team collaboration services. Let the interviewer know if you have worked for a company with a freemium-based payment model in the past. Focus on the positives of this type of customer attraction strategy.

Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"When I was working as a freelancer, I spend time with clients who heavily relied on a freemium business model as a method for their high-quality lead generation. I love the concept and appreciate how Dropbox offers free options for those who need the service for small tasks and personal cloud storage. It's a great way to show potentially paying customers what you can do before they commit!"

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Written by Rachelle Enns
30 Questions & Answers • Dropbox

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