MockQuestions

Senior Product Manager Mock Interview

30 Questions Created By

To help you prepare for your Senior Product Manager interview, here are 30 interview questions and answer examples.

First Question

30 Senior Product Manager Interview Questions

20 Interview Questions With Sample Answers

1.   Why do you want to be a product manager at our company?

Why the Interviewer Asks This Question

Companies seek candidates who want to work for their company. Interviewers ask this question to identify candidates who are excited to work as a senior program manager on the products they will be assigned to.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to include both product-related and company value-driven reasons when providing your answer to this question. Demonstrating that your desire to work for a company is multifaceted adds value to your response.

Written by Karrie Day on August 5th, 2022

Answer Example

"I currently use several of your products and believe in your company's mission. I would love the opportunity to translate my passion for your products as a user into a passion for developing useful products for your customers.

I also feel that your company has the potential to provide me with the professional growth opportunities I am seeking. I noticed in my research that you value education and leadership, and I also value those two areas."

Written by Karrie Day on August 5th, 2022

2.   What do you see as your next role after senior product manager?

Why the Interviewer Asks This Question

There are many viable career paths for product managers after the senior product manager role. Interviewers ask this question to learn more about a candidate's vision for their professional future.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to research the potential career paths available at the company you are interviewing with. For example, stating that you see yourself moving into a VP of Product Development role will not make sense if the company has several roles in between that position and senior product manager.

Written by Karrie Day on August 5th, 2022

Answer Example

"The senior product manager role sounds exciting, and I can see myself in that role for several years. There is a lot of room for growth, and your company has so many products to manage. When the time comes, I see myself moving into a product manager management role. I want to expand my experience to include the direct management of other product managers. I enjoy helping others grow themselves professionally, and I feel that role would provide that opportunity in an official capacity."

Written by Karrie Day on August 5th, 2022

3.   Describe your experience working in a remote setting.

Why the Interviewer Asks This Question

Many product manager positions are remote. Interviewers ask this question to ensure candidates are comfortable working in a virtual office environment.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to describe your experience leading meetings in a remote session in addition to the amount of time you have worked remotely. Interviewers value candidates with experience facilitating team meetings and expertise using online collaboration tools.

Written by Karrie Day on August 5th, 2022

Answer Example

"I have worked remotely for the last five years. I am comfortable working in this type of environment, and I have a dedicated space in my home to work from. Additionally, I have several locations I go to when I need a change of scenery, and I lean on a consistent schedule to help me maintain balance and focus.

I have experience with several collaboration tools. I am comfortable leading online meetings, sharing my screen, and using facilitation tools such as virtual whiteboards.

I enjoy environments where teams work to get to know each other well despite working remotely. I believe taking time out to connect and share in a social setting from time to time helps to foster higher team performance and satisfaction."

Written by Karrie Day on August 5th, 2022

4.   What do you consider optimal qualities for members of the teams you work with?

Why the Interviewer Asks This Question

Senior product managers play critical roles within the cross-functional teams they work in to develop, implement, and support products on behalf of the business units or customers they serve. Interviewers ask this question to determine if a candidate's perspective on optimal team member qualities aligns with the culture of the teams they will be working on.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to include examples of qualities you value that align with the culture of the company you are interviewing with. Offering your perspective on one or more of their valued employee attributes such as positivity, flexibility, continual learning, or direct communication may contribute to a successful interview.

Written by Karrie Day on August 5th, 2022

Answer Example

"Flexibility is one of the most important qualities I hope to experience with any member of a team I work on. The rate of change in product development is high, and opportunities are often missed when individuals lack an open mind.

I also appreciate humility and understanding that great ideas can flow from anywhere regardless of role or title. I respect authority, but I enjoy working on teams where we see each other as equals at a core level and appreciate the diverse and unique backgrounds we all have to contribute. Fostering a comfortable environment where everyone feels safe and inspired to share equally leads to better solutions.

Finally, I appreciate people who work hard to meet or exceed their commitments and thrive in a culture of performance and accountability. I do not believe in harsh reprimands for mistakes, but I value direct and honest feedback that inspires me to continually learn and improve. I prefer the same qualities in my co-workers."

Written by Karrie Day on August 5th, 2022

5.   What is your communication style?

Why the Interviewer Asks This Question

Communication skills are integral to successful product management. This question is asked to determine how well a candidate's approach aligns with the needs of the teams they will be working with.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to use the terms "direct" and "active" somewhere in your response. Many companies value senior program manager candidates that use direct communication and active listening skills.

Written by Karrie Day on August 5th, 2022

Answer Example

"I would describe myself as a hybrid communicator. I prefer to align my approach with the situation and the people I am communicating with. I am naturally a direct communicator. I like to get to the point, and I often use an approach I learned in a facilitation class called 'give the headline first' to help people know from the beginning where I am going in a conversation. However, I dial that back and use other communication styles when I notice that a direct approach is not the best fit. That is often true in emotionally charged situations. I am familiar with the DISC communication style assessment and see value in all four approaches.

I also lean on active listening. I realize we work in a fast-paced setting with many distractions, but I find that giving my full attention as much as possible offers big rewards. I like to observe others, empathize with their feelings, and listen to their words. The information I gather using those skills is often the most important in a conversation. It helps me determine how to respond in an authentic way that aligns with the style of the person or group I am communicating with."

Written by Karrie Day on August 5th, 2022

6.   What do you dislike about product management?

Why the Interviewer Asks This Question

Senior product managers play a role in a wide array of processes and have responsibility for the success of products that are critical to the businesses they work for. Interviewers ask this question to determine the areas of the product management process where a candidate may require additional support. Also, this question allows a candidate to demonstrate vulnerability and honesty during an interview.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to include a strategy for coping with any negative aspects you share about working in the product management role. The ability to self-manage is an asset companies value in the candidates they seek to hire.

Written by Karrie Day on August 5th, 2022

Answer Example

"I enjoy working as a product manager. Many features of the role align well with my personality and professional goals. Working in this role gives me a chance to leverage my strengths. However, I have noticed a couple of aspects of the role that require extra effort to ensure that I stay balanced and happy.

Product managers sometimes stick with a product or a feature set for a long time. Bringing a new set of features to life is always exciting, but the work can feel monotonous after a while. I enjoy working at companies that embrace cross-training opportunities and moving around regularly. I also like to introduce change with fun and new activities in my personal life to help address this potential issue."

Written by Karrie Day on August 5th, 2022

7.   Describe your experience working in a cross-functional team environment.

Why the Interviewer Asks This Question

Senior product managers typically work across several cross-functional teams. Interviewers ask this question to ensure a candidate has experience participating in end-to-end product development while collaborating in a cross-functional team setting.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to include the cross-functional development roles you have experience with in your answer (engineer, project manager, program manager, analyst, user interaction designer, etc.). Also, include examples of the roles you worked with that supported specific phases of product ownership, such as support, legal, and marketing.

Written by Karrie Day on August 5th, 2022

Answer Example

"I was an analyst and a technical project manager for a healthcare solutions company early in my career. I was responsible for coordinating the work of a cross-functional team of analysts, engineers, and testers. Additionally, we worked with several shared services groups, including our architecture, database, release management, and support teams.

I transitioned into product management three years ago and now serve as a product manager at my current company. We develop SaaS project management solutions. I am responsible for a series of dashboard features that communicate high-level assignment, milestone, budget, and capacity data. I work with several cross-functional engineering teams on projects that touch on these features. I also partner with architects, senior analysts, designers, and various people within our sales, marketing, billing, and support teams."

Written by Karrie Day on August 5th, 2022

8.   What is your typical communication style when working with engineers?

Why the Interviewer Asks This Question

Some senior product managers are responsible for technology products and work with engineers to transform the vision for a solution into a working asset. This process requires a shared understanding of customer needs and technology concepts. Interviewers ask this question to determine if a candidate's approach to communicating is a match for the teams they will be assigned to.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to discuss your approach to selecting your communication tools and style. Some engineering teams have a culture of communicating through technology, and candidates who can approach communication with understanding and flexibility are valued.

Written by Karrie Day on August 5th, 2022

Answer Example

"I try to see everyone I work with as an individual, and I am open to communicating with everyone differently. In my experience, a person's personality and culture play a role in the style that works best for them, and I try to honor those preferences.

In general, I am direct and try to approach all conversations with empathy and humility. I realize that is not necessarily an expected mix, but I find it helps to foster authenticity. For the same reasons, I strive to use active listening skills.

I also lean on metaphors a lot when conversing with engineers. I use them to communicate complex business and customer scenarios, and I use them to demonstrate I am tracking well when we discuss difficult-to-understand technical concepts.

Finally, I like to leverage several tools, and I am open to shifting depending on the individual. I find that some engineers are averse to email or the phone and prefer to converse over Slack or other collaboration tools. Others prefer a quick meeting to drive out a plan. I am flexible and roll with whatever works as long as it matches the situation at hand and moves us toward our collective goals."

Written by Karrie Day on August 5th, 2022

9.   What strategic analysis approaches do you have experience facilitating?

Why the Interviewer Asks This Question

Strategic analysis is a crucial skill set for a senior product manager. Many companies specifically mention this skill set within the job descriptions for this position.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to include an example of your ability to identify 'thematic business problems' within your response. You should be able to then clearly demonstrate how you can transform those problems into strategic plans for resolution.

Written by Karrie Day on August 5th, 2022

Answer Example

"I have experience working with business stakeholders to facilitate SWOT analysis sessions. In these sessions, we develop lists of strengths, weaknesses, opportunities, and threats and determine their impact on the business. I have also worked with the OKR model to develop objectives and key results. This model helps me develop the key performance indicators for the products I am responsible for.

My background as an analyst helps me understand how to analyze large data sets and look for trends or data points that indicate various operational problems within an organization. From there, I have extensive experience partnering with various subject matter experts to drive out strategic plans for a resolution that specifically aim to resolve the issue and contribute to the business goals that are in alignment with the strategic improvements for the initiative."

Written by Karrie Day on August 5th, 2022

10.   How would your current co-workers describe you?

Why the Interviewer Asks This Question

Companies work hard to create and maintain a specific culture within the cross-functional teams that senior product managers work in. An interviewer may ask this question to determine if a candidate is a personality fit for the teams they will work with directly.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to scan the posting for the job you are interested in for the personality traits they are seeking in a candidate. Align your response with one or more of those traits if they describe you well. For example, if a company values individuals who can pivot easily, answering with 'agile' or 'flexible' would demonstrate your alignment with their values.

Written by Karrie Day on August 5th, 2022

Answer Example

"It might depend on who you ask, but I think all of my coworkers would agree with 'tenacious' because I chase whatever I am assigned with determination. They would also say I am 'direct' because it is my natural communication style. Finally, I think they would say that I am 'lighthearted.' I like to work hard, and I try to inspire others to do the same. However, I enjoy a positive and vulnerable environment in which my teams and I laugh often and do not take ourselves too seriously."

Written by Karrie Day on August 5th, 2022

11.   What is your level of expertise with data-driven analysis activities such as writing queries?

Why the Interviewer Asks This Question

Senior product managers are expected to have strong data-driven analysis skills. Product development strategies are often supported by metrics and other data-backed analysis methods. Interviewers ask this question to determine if a candidate has the technical skills and experience necessary to perform this important aspect of the senior product manager role.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to include experience using business intelligence software in addition to your experience writing queries. Candidates who have well-rounded analytical skills in this area are valued.

Written by Karrie Day on August 5th, 2022

Answer Example

"I am skilled at writing queries and working with large multi-source datasets. I usually work on my own to draft queries and then ask an engineer to validate my query before communicating the results.

I am working to improve my skills in retrieving valid data sets from non-relational databases. I worked with a few solutions that relied on them recently, and it was an excellent opportunity to learn something new. I look forward to working with it more in the future.

I also have experience working with data analytic tools such as Power BI. I have provided a lot of value to the setup process and understanding of the business importance of the data we can analyze. Generally speaking, I believe in looking at the data to support my decisions on behalf of my customers. The data certainly does not always tell the whole story, but it is an important piece of the puzzle that should be included in any analysis effort."

Written by Karrie Day on August 5th, 2022

12.   What do you think it means to have 'user empathy'?

Why the Interviewer Asks This Question

Senior product managers rely on their ability to understand the needs of their stakeholders and customers. Interviewers ask this question to ensure a candidate understands this product management skill.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to go beyond stating that user empathy includes the ability to understand a user's feelings. In a product management sense, user empathy should have a more holistic approach. Your response should demonstrate that proper user empathy includes attempting to think from the user's perspective and understand their world as it applies to your product.

Written by Karrie Day on August 5th, 2022

Answer Example

"User empathy is the ability to understand and operate from the persona of your users. For example, as a senior product manager, I need to understand my users' feelings, thoughts, environment, past, and future to have proper empathy. I would need to understand their likes and dislikes. I would need to know their successes and struggles. All this knowledge would allow me to properly consider their needs and advocate for features that would add value to their lives."

Written by Karrie Day on August 5th, 2022

13.   What is a minimally viable product?

Why the Interviewer Asks This Question

This is a general knowledge question. Interviewers ask this question to test a candidate's understanding of this product management concept.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to state the goals of releasing a minimally viable product. From a product manager's perspective, the goals include gaining market awareness and gathering customer feedback.

Written by Karrie Day on August 5th, 2022

Answer Example

"A minimally viable product represents a product that has a limited set of features and can be released to the users of the product. The goal of an MVP release is to put something out so that you can begin generating market awareness and simultaneously gather feedback to help drive future rounds of product development."

Written by Karrie Day on August 5th, 2022

14.   What are the phases of the product lifecycle?

Why the Interviewer Asks This Question

This is a general knowledge question. Interviewers ask this in an interview to ensure the candidate they select can demonstrate an understanding of basic industry terminology.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to provide a simple definition of each phase. Senior product managers sometimes play a role in describing these phases to their customers or stakeholders, and this question is an opportunity to demonstrate your ability to educate others.

Written by Karrie Day on August 5th, 2022

Answer Example

"There are four phases of the product lifecycle. The first is introduction. The goal of this phase is to create a buzz and develop awareness within the market of the product. The second phase is growth. The goal of this phase is to develop a brand preference for your product. The third stage is maturity, and the goal is to maximize your profit and market share. The final phase is decline. The goal of this phase is to reduce costs, add the final features, and eventually discontinue your product."

Written by Karrie Day on August 5th, 2022

15.   As a senior product manager, what does end-to-end product ownership entail?

Why the Interviewer Asks This Question

Senior product managers should have experience managing product activities throughout all phases of the product management lifecycle. Interviewers ask this question to test a candidate's knowledge of the phases involved.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to include the phases of product ownership that occur before the development of a product and those at the end of a product's lifecycle. Interviewers value candidates who understand the activities that spawn new products and discontinue them.

Written by Karrie Day on August 5th, 2022

Answer Example

"As a senior product manager, end-to-end ownership means playing a key role and facilitating the success of a product from ideation to discontinuation. Senior product managers play a leadership role in ensuring that the proper considerations are made at every phase in the product lifecycle, including introduction, growth, maturity, and decline.

End-to-end ownership is also about accountability, in my opinion. A senior product manager should be passionate about advocating for their customers and stakeholders and ensuring their needs are met at a high level. They should be focused on delivering quality solutions and quickly addressing issues that arise."

Written by Karrie Day on August 5th, 2022

16.   What are the main differences between waterfall and iterative development methodologies?

Why the Interviewer Asks This Question

There are a variety of methods to develop and implement products. Companies leverage traditional waterfall or sequential approaches, iterative methods, and hybrid models that blend the best of both worlds. Interviewers ask this question to test a senior product manager candidate's ability to articulate the differences between and the value of these development styles.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to compare the phases, budgeting techniques, change management procedures, and team structures of these two models. Also, mention the business scenarios in which these two styles add value. Senior product managers should be able to provide a detailed response as they are likely to have experience working with both methodologies.

Written by Karrie Day on August 5th, 2022

Answer Example

"At the highest level, the main difference between waterfall and iterative development is that the phases of waterfall projects happen in succession, and iterative methodologies deliver products incrementally.

Waterfall projects typically have a set budget and timeline, and each phase is tightly managed. Members of the project team play a more or less critical role depending on the phase of the project. For example, analysts would drive the analysis phase, and engineers drive development. Resources provide estimates for the entire project before detailed analysis is complete, and project managers use change management procedures to negotiate scope change requests throughout the project.

The product or products developed in waterfall projects are tested and accepted by their users at the very end of the project. This approach causes conflict and sometimes even failure because there can be a disconnect between what customers had in mind and what is built. Additionally, waterfall projects are often lengthy, and customers' needs sometimes change before the project can be implemented.

Waterfall has its cons, but it can be a great fit in some scenarios. Waterfall is typically preferred in situations with tight regulations over the various phases involved. Trying to deliver these types of products iteratively often causes confusion and extraneous overhead that is avoided by approaching the work traditionally.

In contrast, iterative projects deliver valuable and working products on an incremental and continual basis. Teams partner closely with their customers throughout the process to define a high-level vision, prioritize the available work, and refine it as the product is developed. There are several methods for establishing budgets and estimating work in these models, but in general, teams give rough estimates and refine them as they get closer to a specific body of work.

One of the major pros of this model is that working assets are delivered sooner and have a chance to be used and reviewed early in the process to allow customer feedback to enhance future development. Also, this development style is valued in business scenarios where customers expect continual delivery of new features."

Written by Karrie Day on August 5th, 2022

17.   What are some of the qualities that make an excellent product manager?

Why the Interviewer Asks This Question

Companies seek senior product managers with skills and behavioral patterns that support their company's mission and culture. Interviewers ask this question to determine if a candidate's vision for the ideal qualities of a product manager aligns with the interviewing company's needs.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to include qualities that would be advantageous from a business and cultural perspective. Many companies are clear about the soft skills they seek, and interviewers value candidates who demonstrate an understanding of these qualities in their responses.

Written by Karrie Day on August 5th, 2022

Answer Example

"Excellent product managers exhibit a mix of qualities, but I believe there are five main qualities that contribute directly to success in the role. First, product managers need to have solid product development experience. They need to know how to drive product delivery from the inception phase to the end of a product's lifecycle. This requires product managers to understand the processes of several business domains such as engineering, marketing, finance, accounting, customer service, legal, etc. Excellent product managers understand how their work relies on all of these groups and collaborate in the right way at the right time.

Second, product managers need to be creative and visionary leaders. Product managers are typically responsible for developing and socializing the vision for the solutions they are responsible for. These responsibilities rely heavily on a product manager's intuition and creative thinking abilities.

Third, product managers need strong analytical skills. Excellent product managers understand how to develop strategies based on metrics. They have experience performing competitor analysis, market analysis, product performance analysis, and customer experience analysis. They know how to sift through large data sets to draw the big-picture conclusions necessary to make tactical changes while working toward long-term strategic milestones. The roadmaps they build are easily understood and backed by reliable analysis.

Fourth, excellent product managers have a passion for creating optimal customer experiences. They can think from the perspective of the customer. They regularly and convincingly advocate for their customers. They are skilled at customer outreach and take pride in resolving issues quickly on behalf of the customer. Excellent product managers consistently deliver value.

Finally, I believe excellent product managers are strong facilitators and leaders. They understand the importance of collaboration and leadership through influence. They work to align the teams they work with around a shared vision, help to resolve conflicts, and remove roadblocks to success. They have a positive energy that motivates others to be successful."

Written by Karrie Day on August 5th, 2022

18.   What is the difference between a product manager and a program manager?

Why the Interviewer Asks This Question

Program managers help to integrate workstreams across complex projects. They regularly partner with product managers during specific projects to ensure products are developed correctly. Interviewers ask this question to determine if a candidate understands how to collaborate with this integral role.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to describe responsibilities that have the potential for overlap between these two roles. These areas represent the scenarios with the most collaboration opportunities and potential for conflict.

Written by Karrie Day on August 5th, 2022

Answer Example

"A product manager is in charge of the strategy and success of a specific product they are responsible for. They have end-to-end ownership of all of the activities that affect the development and support of their product throughout its entire lifecycle, and they help to define the customer experience. A product manager may partner with multiple project teams at a time on the development of their product. For example, the product manager of software with a web and app version may work with multiple development and support teams to ensure its features are properly developed and supported. They may also work with marketing, legal, and other business teams as needed.

A program manager has oversight over the strategy for the success of project execution within a defined portfolio. They help to apply standards and foster coordination between various development teams. They typically oversee the work of individual project managers and assist with resource allocation issues, budget requests, etc.

There is an overlap between these two roles. In the example of the software product manager I gave, they may work alongside a program manager to coordinate interdependencies across teams. However, the product manager maintains a product-specific focus to ensure the right things are developed at the right time. The program manager is more concerned with the efficiency of the operations within the teams they are responsible for and ensures products are developed correctly."

Written by Karrie Day on August 5th, 2022

19.   What are some of the most important factors to consider when prioritizing product development work?

Why the Interviewer Asks This Question

Senior product managers work to develop product roadmaps and prioritization of specific features for their products. The interviewer asks this question to gain insight into a candidate's thought process during this function of the product manager role.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to demonstrate that you understand the importance of the criteria you describe relative to the situation. For example, the marketing needs of an internal operations product may not be as important as the prioritization of marketing-related features of a customer-facing sales feature.

Written by Karrie Day on August 5th, 2022

Answer Example

"There are several factors to consider when prioritizing product development work. This is a crucial aspect of a product manager's role that requires experience, skill, and situational awareness.

Per the Kano Model, I consider the impact of feature sets on customer delight and product function. For example, a particularly exciting feature that is not available in any competitor product is likely to cause a significant jump in usage and satisfaction.

The performance of the solution can be an equally important factor to consider. Customers respond poorly when features are slow or too complex to use. Therefore, it is important to balance new features with the technology to support them properly. Additionally, teams often need to prioritize the user interaction design features necessary to make their products easy to use.

Also, it is important to understand the market and the features that are expected by the personas within the customer community. A product can fail if the basic features are sacrificed for other complex functionality. It is typically a good strategy to ensure that all basic needs are met well before expanding.

Finally, some features are necessary to keep a product going. This could include technical debt work, customer support features, operations features, marketing features, etc.

All of the areas described above are important to consider when prioritizing work. The relative importance of each depends on the history of the product, the strategic plan, the competition, and the technology available. The right answer depends on the situation and relies on a product manager's ability to accurately define the value stream and the cost of delay for the features that are not a top priority."

Written by Karrie Day on August 5th, 2022

20.   What considerations and activities do you typically include when performing competitive analysis?

Why the Interviewer Asks This Question

Some companies operate in fast-paced and highly competitive markets. Senior product managers are expected to be able to assess their competitors and make recommendations for product strategy quickly and efficiently. Interviewers ask this question to test a candidate's ability to predict how product feature offerings will perform in their specific markets.

Written by Karrie Day on August 5th, 2022

Remember To

Remember to include activities involved in understanding your company's position within the market the product serves. This important information helps provide the context necessary for relevant and impactful competitive analysis.

Written by Karrie Day on August 5th, 2022

Answer Example

"The first important function of a competitive analysis is for a product manager to understand their company's position. That includes assessing how the products they are responsible for contribute to the company's mission and goals. It may also include performing a SWOT analysis to identify strengths that can be maximized, weaknesses to reduce, opportunities to capitalize on, and threats to mitigate.

Once a product manager has the appropriate context, they can identify their top competitors and future competitors. A feature-by-feature comparison is a helpful next step to establishing the relative value of each product and determining where gaps exist. This may include using demo versions of competitor products or posing as a customer to test how they perform in customer service scenarios.

Additionally, sometimes I can gather information on how much each company invested in their products, what current projects they are working on, and what kind of staff they employ. This information usually comes through direct conversations with peers and others in my network. I find this information helpful specifically when trying to mitigate threats or beat the competition to the market."

Written by Karrie Day on August 5th, 2022