Creative Thinking Interview Questions

15 Questions and Answers by

Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.

Creative Thinking was updated on August 12th, 2018. Learn more here.

Question 1 of 15

Tell me about a project you worked on where a conventional approach was not suitable.

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Creative Thinking Interview Questions & Answers

  1. 1.

    Tell me about a project you worked on where a conventional approach was not suitable.

      How to Answer

      The interviewer would like to know about a particular project you have worked on where your creativity was required. How have you implemented creativity in the workplace when a conventional approach was not suitable? Display for the hiring manager how you can think outside of the box when necessary.

      Rachelle's Answer

      "In 2009 our economy suffered, and a lot of businesses were struggling to keep their doors open. At that time, a conventional approach was to take out additional ads on the radio or TV. Social media was starting to become a major advertising outlet - and it was free. I launched a social media campaign that was very successful. We were able to generate new and repeat business while coming in under our advertising budget."

      Rachelle's Answer for an Admin Interview

      "As an executive assistant, I often have to pull strings, ask for favors, and assume that no is never an answer that I should take. I will bargain with vendors and come up with highly creative solutions at times to make a plan come together. I love the fast pace of it all and the challenge that comes with supporting a high-level executive."

      Rachelle's Answer for a Manager Interview

      "I recently worked on a project that was ahead of its time and federal guidelines. If you want to achieve something you never have before, you have to do something you have never done. We took an unconventional approach to federal research and licensing technology through the Office of Technology Transfer in a way never done before. It was a necessary step to achieve the bigger picture."

      Rachelle's Answer for a Marketing Interview

      "I was on a marketing team where we had to alter our processes to meet our customer's environmental impact challenge. We had to completely change the way we built their advertising plan, keeping zero waste in mind. It was a fun challenge where our entire campaign was digital."

      Rachelle's Answer for a Retail Interview

      "Our company has ten stores total. Head office announced a merchandising contest where we all had to come up with a theme and execute it, in the shop front window. Our team decided to take a very unconventional approach and gained inspiration from Anthropologie's memorable store experiences. Our eclectic style won and we all earned a $50 in-store credit, along with bragging rights."

      Rachelle's Answer for a Sales Interview

      "A conventional approach is rarely suitable for sales - ever! I love to come up with new ways to get my weekly calls in, and I create new phone scripts for myself to keep things interesting for myself and my clients. The original sales scripts provided to me were not effective or creative, so I chose to make my own."

      Rachelle's Answer for a Teacher Interview

      "I often have to work around very tight budgets where a conventional approach is not even an option. When we need supplies, I will ask the parents if they have items they can donate to the school. I will partner with local businesses to see if they have any items they could donate. And, my friend who owns a bookstore has committed to donating five new children's books per month. It makes for great collaboration and networking in the community."

      1 Community Answer

      Anonymous Answer

      "I've worked on many projects in my current position. I would have to say that meeting with a group of senior associates to gather information that would lead to change within their area."

      Rachelle's Answer

      'Tell me about...' questions are an ask from the interviewer for you to walk them through a specific story example. The simplest way to approach these questions is through the STAR framework, which is an acronym for Situation, Task, Action, Result. If you'd like to do more research, we have a complete guide here: Behavioral-Based Interviews Using The Star Method/

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