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Outbrain Mock Interview

Question 3 of 23 for our Outbrain Mock Interview

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Question 3 of 23

Thinking about some of the well-known advertising platforms available, how do you think Outbrain's compares?

"Google offers several of the most well-known advertising tools, including Google Ad Manager. One of the most valuable aspects of this tool is its user-friendliness. This allows analysts to get the most out of the tool when managing their company's advertising campaigns. In addition, because it offers so many capabilities, marketers and analysts do not have to toggle between different tools to manage and measure their advertising efforts. Facebook Business is also a well-known platform that has the name recognition and following that makes it an effective option for many companies' advertising efforts. It's ability to give real-time information gives marketers the ability to revise advertising efforts in a snap. Outbrain's platform has the potential to be competitive over time. It will be important to build user interfaces and analytical and reporting capabilities that are robust and easy to use. With my knowledge of platforms available in the industry, I believe I can help Outbrain reach its potential."

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How to Answer: Thinking about some of the well-known advertising platforms available, how do you think Outbrain's compares?

Advice and answer examples written specifically for an Outbrain job interview.

  • 3. Thinking about some of the well-known advertising platforms available, how do you think Outbrain's compares?

      How to Answer

      Your answer should reveal your knowledge of other advertising platforms available in the industry. Be sure to select a couple competing platforms that you can speak about and compare them to what you know about Outbrain's platform. Your response will also tell the hiring manager how familiar you are with Outbrain's product, and ultimately how well you prepared for your interview.

      Written by Helen Lee on December 26th, 2018

      1st Answer Example

      "Google offers several of the most well-known advertising tools, including Google Ad Manager. One of the most valuable aspects of this tool is its user-friendliness. This allows analysts to get the most out of the tool when managing their company's advertising campaigns. In addition, because it offers so many capabilities, marketers and analysts do not have to toggle between different tools to manage and measure their advertising efforts. Facebook Business is also a well-known platform that has the name recognition and following that makes it an effective option for many companies' advertising efforts. It's ability to give real-time information gives marketers the ability to revise advertising efforts in a snap. Outbrain's platform has the potential to be competitive over time. It will be important to build user interfaces and analytical and reporting capabilities that are robust and easy to use. With my knowledge of platforms available in the industry, I believe I can help Outbrain reach its potential."

      Written by Helen Lee on December 26th, 2018

      2nd Answer Example

      "Amazon has become one of the larger advertising platforms. It's ability to reach a large diverse group people, as well as its ability to track potential customers on their 'journey' make it a valuable option for marketers. There is also Choozle, a platform that allows marketers to manage all their advertising campaigns in one place while optimizing their advertising mix through its targeting features. As Outbrain builds up its platform, I believe there are many ways that it can remain competitive in the industry. Although the user friendliness of Outbrain's tool is comparable, based on my assessment, the targeting and data capabilities could be more robust. I think I could make valuable contributions towards those efforts."

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