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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
The interviewer wants to see that you readily have insight when it comes to audience engagement in the weather reporting industry. The Met Office is all about leveraging multiple channels to drive engagement. Discuss one approach you would take for increasing audience engagement if you were the successful candidate.

Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"If given the opportunity to drive audience engagement for the Met Office, the first place I would look is where your target audience spends their most time, which I believe to be online and social media. I would create a unique hashtag along with a contest for free tickets to a show or another coveted prize. I would use this contest as an opportunity to create a conversation around the Met Office success, reliability, and longevity as a trusted source for weather."

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Written by Rachelle Enns
30 Questions & Answers • Met Office

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By Rachelle