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Wiley Interview
Questions

30 Questions and Answers by Rachelle Enns

Published May 24th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Job Interviews     Companies     Leisure     Media    
Question 1 of 30
A large part of creating digital content is in the creative process, but what strategic elements need to be considered for content creation to be highly effective?
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How to Answer
Being online and digitally based, it's essential that Wiley has team members who understand how to approach the complicated world of digital content. Wiley has a heavy hand in digital content and online publishing. Demonstrate your familiarity with content effective marketing by speaking of data and analytics first. Then, talk about other essential non-creative parts of content strategy that should be incorporated.

While the creative and strategic elements of content creation will cross over into one another, avoid talking about the creative process when answering this question much, if at all.
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Answer Examples
1.
A large part of creating digital content is in the creative process, but what strategic elements need to be considered for content creation to be highly effective?
Being online and digitally based, it's essential that Wiley has team members who understand how to approach the complicated world of digital content. Wiley has a heavy hand in digital content and online publishing. Demonstrate your familiarity with content effective marketing by speaking of data and analytics first. Then, talk about other essential non-creative parts of content strategy that should be incorporated.

While the creative and strategic elements of content creation will cross over into one another, avoid talking about the creative process when answering this question much, if at all.

Rachelle's Answer #1
"A content marketing strategy always starts with data about the audience to ensure the content is appropriately created and distributed. The data will tell you what kind of content your audience will enjoy, where and how you can expect them to consume it. Timing is also important, and research can be used to figure out the best times of the month, week, and down to the time of day when posts will get the best visibility. After forming and deploying a content plan, it's important to be consistent with analyzing the performance of all posts, which means looking at various engagement metrics like impressions, clicks, shares, likes, and comments - not just the number of comments but what's being said by the audience. All of the before mentioned, lets you measure the success of your plan and make continuous improvements."
Rachelle's Answer #2
"Data from different sources, for example, keyword research, surveys, or machine learning, needs to be analyzed to plan the best possible content and its reach, both organically and during paid promotions. Planning what topics to cover, keeping an editorial calendar, and knowing how to recycle posts effectively are important parts of creating a feeling of consistency and the proper messaging for a brand's audience. Lastly, it's a good idea to balance the human element with automation tools that will allow your content to be distributed in a timely and organized way that best fits the preferences of your audience."
2.
Market research is essential to Wiley to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?
Wiley believes that smart people never stop learning. In the digital media and publishing industry, research, and reliable sources are everything. Assure the interviewer that you are capable of conducting robust and dependable research. Draw on your positive references when answering this question.

Rachelle's Answer #1
"One of the reasons why I would love to work for Wiley is because of your solid reputation for reputable sources and research. In my previous positions, I have always earned recognition for my great research skills. When you call my references, they will attest to this as well. There is always room for improvement, so for that reason, I would rate myself as an 8.5 out of 10 for research capabilities."
Rachelle's Answer #2
"When it comes to research capabilities, I am most definitely a 10/10. An eleven even, if that is allowed! I love researching a large range of products and am very data and analytically minded."
3.
Would you consider yourself a creative person?
Talk to the interviewer about any interest that you have in creative activities and how you have implemented your creative desires in the workplace. Even if you do not consider yourself to be a 'creative person,' there is a significant change that you have made creative minded decisions in your career.

Rachelle's Answer #1
"That's an interesting question for me because I have never considered myself creative in the traditional sense of being artistic. I am, however, a very creative individual when it comes to new ways to motivate my team."
Rachelle's Answer #2
"I am creative in the sense that I am great at seeing all sides of a negotiation, I can use creativity to close a deal, and I am a solid writer. With that said, give me a paintbrush, and I will have no idea what to do. I suppose creativity comes in all forms!"
4.
Describe to me the types of digital media you are most experienced with.
There are a plethora of digital media forms today, and the interviewer would like a breakdown of the ones with which you are most familiar. Some types of digital media include images, video, gamification of many kinds, social media, websites, online channels, and more. Speak to the forms of digital media you are most experienced with while being sure to address the types most helpful to Wiley when it comes to the digital publishing side of their business.

Rachelle's Answer #1
"In my current role, I work primarily with online channels such as YouTube and IGTV, creating video content to help promote eBooks and other digital resources. I saw in the Wiley job posting that you were looking for someone with in-depth knowledge with IGTV and Insta Stories for marketing. I would rate my knowledge in this area an 8 out of 10, leaving me very confident that I would meet your requirements."
Rachelle's Answer #2
"While completing my degree in Digital Marketing, I learned a great deal about digital media production and design for video and web platforms. Most of my experience is with creating compelling video ads, and shorts for use online and on social media."
5.
Why do you think you will be successful in this role?
Rather than just sharing how you have gone above and beyond, focus on how your qualities will help you to meet and exceed expectations. Discuss the reasons why will you be great at this job. Talk about your qualifications and skills that will help you to do this job well. If you can, match your strengths to the requirements outlined in the job description.

Rachelle's Answer #1
"I know I will be successful in this role because I have been working in the publishing industry for five years with great training and mentorship. I have a solid understanding of how educational resources and curriculum are built, ensuring that I won't miss a beat when it comes to the type of publishing you handle at Wiley. I am well-prepared for this next step in my career."
Rachelle's Answer #2
"I am prepared with experience, equipped with passion and opportunistic about making a valuable contribution to your organization's education and journal work through this role."
6.
When thinking about your experience with educational content, describe the target audience of the publications you have worked with.
Because educational content can have many different types of users (K-12, post-secondary, corporate, etc.), the response to this question will give hiring managers at Wiley a better sense of the publication types on which you have worked. Highlight the general skills you have strengthened and the knowledge you attained through your past experiences and how these skills will help you be a valuable contributor to building and improving educational products for Wiley.

Rachelle's Answer #1
"The majority of my experience has concentrated in building an educational curriculum for students in Grade 12 through University. Through my work building content for this group, I learned the importance of listening to reader feedback. It has been vital for me to familiarize myself with the needs and requirements of these learners. Using several rounds of revisions, I was able to help build effective learning based content. I know the communication skills I have developed and my understanding of the University-level reader group will allow me to make valuable contributions to meeting the needs of Wiley's target audience."
Rachelle's Answer #2
"I have worked on educational content for the corporate environment. More specifically, the written content used for internal training and management. The material was highly customizable and allowed internal human resources departments to monitor and pace the training employees received. Because each client's needs varied, I cultivated my client relationship skills as I worked to understand their varying needs and requirements. Also, I learned a great deal about different learning styles and implemented my knowledge into the training products I helped to create. These skills and knowledge will undoubtedly help in meeting the needs of Wiley's readership audience."
7.
What is your first reaction when you do something wrong at work?
How you react to an error made will tell the interviewer a great deal about you and your honesty level. Perhaps the mistake is one that could land you in a lot of trouble. Would you try to hide the incident, or would you tell a supervisor right away, and have the situation rectified?

Rachelle's Answer #1
"My first reaction when I do something wrong at work is to own it. How can anything be repaired if nobody even has a chance to fix it on time? That would be my line of thinking if a mistake were to occur."
Rachelle's Answer #2
"I am hard on myself, so when I do something wrong or make a mistake. If I make an error, the first thing I would do is research how to fix it. I am independent and smart, so I know that I could repair any damage very quickly."
8.
Is compensation the most critical factor for you when taking a new job?
The interviewer would like to know how much emphasis you put on pay when considering a new position. In addition to compensation, there are many other factors in a fulfilling career. These other factors may include:

- work/life balance
- amount of travel involved in the role
- overall medical and health benefits
- additional perks such as car allowance, cell allowance, spending account
- amount of vacation time
- the type of clients or authors you would be working with
- career growth opportunity
- the size of your new team
- the company's reputation
- overall workplace culture

Talk to the interviewer about other factors that are important to you when considering a new job. If you are not sure on details for this role, you can ask!

Rachelle's Answer #1
"For me, as a manager, the most important factor in accepting a new role is the health of the company, and it's employees. I am looking to take on a positive-minded team. I like to work with enthusiastic people that I can motivate. With that said, I am also looking for a competitive financial offer."
Rachelle's Answer #2
"At this point in my career, I am looking to join a publisher that will allow me to work on more significant projects and with more robust tech and applications. Compensation is a driver, of course, but not the only one."
9.
How do you go about fact checking, and researching sources?
In publishing, no matter which genre or medium you're involved in, it's essential that you check for facts before hitting that proverbial publish button. Now, more than ever, a company can receive significant backlash from posting or publishing anything misleading or untrue. Discuss the steps that you take to verify facts and sources for all content.

Rachelle's Answer #1
"At this point in my publishing career it's much easier for me to weed out an unreliable source versus a reputable one. When I first began my career; however, I trusted that many sources were credible, not accounting for the fact that there is so much fake news out there. Now, I triple check against our library of content and online. Before any piece of content goes out, I will send it to our professional editor for a final once-over."
Rachelle's Answer #2
"I will dig deeper into any sources, quotes, statistics, and do my best to find where they originated. If I cannot find the original source, I simply will not use the source."
10.
Where do you believe the educational journal and textbook industry will be in 5 years? Support your response.
The interviewer wants to know that you believe in the longevity of Wiley and the future of their niche. Of course, since you are interviewing for a reputable education-based publication firm, you want to keep your response positive. Be sure to support your opinion with the research you have done in the educational resource publishing niche.

Rachelle's Answer #1
"I was recently reading an article on trends and facts in the publishing industry, from a journalism publication which had some powerful ideas on the future of educational resources. Even though the purchase of physical textbooks has declined over the past 15 years, the number of visitors coming to an educational publishers' website had increased exponentially. I believe that alternative print publications will exist for many years to come; however, many publishers will begin to rely more heavily on their digital subscriber base who still go to them for reliable, consistent, and trustworthy content."
Rachelle's Answer #2
"I believe that educational resource readers are also going to ask for digital subscription options, allowing them to pivot between the two mediums. Although sales of traditional print textbooks and journals have decreased over the years, discerning readers will still turn to these traditional methods for reliable education. This engagement may be more digital and online, as time goes on."
11.
What are the benefits for an author to publish with Wiley versus self-publishing?
The idea of self-publishing has become increasingly popular, especially with self-publishing tools being available at anyone's fingertips. The interviewer wants to see that you are an advocate for the more traditional publishing route. Discuss what you believe to be the benefits of using a traditional publisher such as Wiley.

Rachelle's Answer #1
"There are tremendous benefits to working with a traditional publisher. These include the fact that a publisher knows how to advocate for your work. They also have more connections than any independent author or curriculum builder could ever gather. I am eager to work with Wile helping writers, researchers, and subject matter experts to navigate the challenging world of publishing within the education space."
Rachelle's Answer #2
"I believe the list of benefits is lengthy and include greater visibility and audience reach for an author, the fact that a literary agent can negotiate very well for you and your manuscript. Also, with less need to coordinate all aspects of publishing, an author will have more time to focus on what they do best - write!"
12.
How do you handle stress on the job?
The interviewer would like to know if you can appropriately handle the stress related to this job. Discuss how you can thrive, even during the most stressful times. You can keep your answer brief. If you can, provide an example of a time when you implemented a stress-management technique in your current role.

Rachelle's Answer #1
"I handle stress very well, and when you call my references, they will attest to this fact. When I am under pressure on the job, I focus on the task at hand and make sure not to get distracted. Staying on a deadline is very helpful, and I will delegate when necessary to alleviate some stress."
Rachelle's Answer #2
"Stress is often one of my drivers. When facing tight deadlines, I tend to concentrate even better. It's a unique characteristic, I admit, but it works for me!"
13.
With which publishing categories are you most familiar? How will this knowledge help you in this position with Wiley?
There is a multitude of publishing categories in which you could bring experience. This experience includes textbooks, magazines, physical books, ebooks, catalogs, online publishers, newspapers, and more. Discuss with the interviewer the areas which you are most experienced. If you want to dive deeper into genres, you can certainly do that as well; especially if your experience is related to the educational publishing activities at Wiley. Be sure to sound confident, and finish your answer by tying in how this experience will make you successful in your new role.

Rachelle's Answer #1
"I am most familiar with ebook publishing, working with seasoned authors, often in the adult education realm. This experience will help me at Wile because I know how to move content that appeals to a wide audience with significant age and interest gap."
Rachelle's Answer #2
"Although I am new to publishing, I have the most experience reading and identify best with medical journals. The mediums that I am most familiar with include online journals and other digital content. I have a great eye for design and layout for online publications and believe I could offer Wile fresh insight."
14.
What makes you a great problem solver?
Wiley wants to know that you have a systematic approach to problem-solving. Consider the skills and qualities that help you successfully face problems. Perhaps you have a keen eye for detail. Maybe you can see opportunity when others can only focus on the issue. Share your strengths as a problem solver, and your ability to come up with innovative solutions.

Strong problem solvers are:

- Systematic thinkers
- Open minded
- Okay with being wrong sometimes
- Always researching and exploring
- Able to identify the core problem
- Able to reverse engineer a challenge to avoid future issues
- Ready to come up with multiple avenues that work well for all stakeholders
- Are do-ers and not worriers

Rachelle's Answer #1
"I am a great problem solver because I can compartmentalize all aspects of a problem before studying it. I also like to bring more experienced team members in to add to the solution. I will never try to be a hero and solve a complicated problem without tapping into the resources around me."
Rachelle's Answer #2
"I have been told that I am an excellent problem solver and I believe this is because I have a bit of an engineering mind. I can take the issue, work backward to solve it, and then use that resolution as a basis for avoiding future issues to come up. I am also a big-picture thinker, which allows me to come up with various resolutions per problem."
15.
Name for me your three favorite books, and why they are your favorite.
Since Wiley publishes educational journals and textbooks, the hiring managers want to make sure they are bringing on a team member with a passion for books and reading! There is no wrong answer to this question. Open up about your favorite literary works.

Rachelle's Answer #1
"I love reading and try to pick up a new novel at least once per month. I read a variety of genres; however, my all time favorite book series is the Harry Potter series. I have read through the entire book series about three times. The way JK Rowling builds a world of suspense and magic never becomes tiresome."
Rachelle's Answer #2
"My top three favorite books happen to be across multiple genres. One is 'All the Lives We Never Lived' by Anuradha Roy. This novel is by a renowned Indian writer who brings in stories from childhood with a theme of independence and finding oneself. The other is 'Becoming' by Michelle Obama, a memoir of the former First Lady. Lastly, the book of poetry by Rupi Kaur called 'Milk and Honey.' Her poetry is dark and beautiful."
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30 Wiley Interview Questions
Win your next job by practicing from our question bank. We have thousands of questions and answers created by interview experts.
Interview Questions
  1. A large part of creating digital content is in the creative process, but what strategic elements need to be considered for content creation to be highly effective?
  2. Market research is essential to Wiley to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?
  3. Would you consider yourself a creative person?
  4. Describe to me the types of digital media you are most experienced with.
  5. Why do you think you will be successful in this role?
  6. When thinking about your experience with educational content, describe the target audience of the publications you have worked with.
  7. What is your first reaction when you do something wrong at work?
  8. Is compensation the most critical factor for you when taking a new job?
  9. How do you go about fact checking, and researching sources?
  10. Where do you believe the educational journal and textbook industry will be in 5 years? Support your response.
  11. What are the benefits for an author to publish with Wiley versus self-publishing?
  12. How do you handle stress on the job?
  13. With which publishing categories are you most familiar? How will this knowledge help you in this position with Wiley?
  14. What makes you a great problem solver?
  15. Name for me your three favorite books, and why they are your favorite.
  16. In your opinion, what is the most influential form of media today?
  17. What will you accomplish in the first 90 days of working for Wiley?
  18. How can Wiley motivate you on the job?
  19. What are your career goals in the next 3-5 years with Wiley?
  20. The publishing industry has many tight deadlines. How do you manage your time, ensuring that your deadlines are met?
  21. What is the key to success for a publisher in this digital era?
  22. Tell me about your experience collaborating with marketing, sales, editorial, and design teams.
  23. If you could pitch me one idea for a book, article, or editorial, what would it be?
  24. What do you expect to be the most significant trend in publishing this year?
  25. What drew you to Wiley?
  26. How would you increase digital book sales in a saturated market?
  27. How do you transition between the creative and analytical sides of publishing?
  28. Walk me through your editing experience. How would you rate your editing skills from 1-10?
  29. If Wiley hired you today, what would you accomplish first?
  30. In which area are you the strongest: editorial, sales, or marketing?
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