How would you define the relationship between a vision, goals, and strategy?

Remember to provide easy-to-understand and clear definitions for each area. Program managers often drive the facilitation of the discussion and creation of vision statements, goals, and strategic plans. It is expected that they can quickly and easily describe this work.

"Vision, goals, and strategy are high-level features of a program or project that define the target and how it will be met. The vision communicates the 'what' of the initiative. It is a clear and short statement that outlines the purpose and the ultimate goal. It helps to create excitement and alignment within the teams that work toward bringing the vision to life.

Goals define the extent to which the vision will come to life at a given point in time. For example, if the vision of a program at Amazon is to delight the customer and make their lives easier, a goal for that vision might be to increase the live sports streaming offerings by 15% over the course of a year.

Strategic plans define how goals will be met to transform the vision into a reality. If we stick with the example goal of the 15% live sports streaming increase, a strategy for that goal would include a multi-faceted plan that integrates work between various teams and groups such as product management, marketing, engineering, support, legal, finance, etc."

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