As stated on Amazon's website, "Prime Day is Amazon's annual deal event exclusively for Prime members, featuring deals on top brands and small businesses. The event came to life for customers on July 15, 2015, as a way to celebrate Prime members on Amazon's 20th birthday."

This question assesses whether you are a loyal Prime Member, embracing the company and it's culture. It also also aims to evaluate how prepared you are for this interview, and how well you'd be able to answer such questions as a representative of their brand.

You want to come across as if you are at home talking about the company culture, history, so don't forget to keep it natural. Practice in front of your computer's camera, trying not to look at yourself, but rather at the camera lens, and try to come across as a friend. Make eye contact, exude confidence, and communicate clearly. Remember, when your words don't match your gestures, it's your gestures that will be interpreted as your real answer. So maintain confident and comfortable body language, and speak from the heart.