There are some things your resume cannot do. Showing off your fabulous personality is one of them! Therefore, your interviewer is giving you an opportunity to showcase your personality and share what makes you unique. But this question also serves as a personality check to see how well you would fit into their teams and how accurately you would reflect their brand. "As a diverse group of people, we encourage individuals within our teams to be themselves and to welcome everyone as a friend. We are proud of our can-do attitude and go beyond expectations through dedicated leadership, and a consistent standard of excellence in customer service delivery."