You always want to appear prepared to answer the question posed with confidence. So examine all the qualities of their business and perform equal research on yourself. Don't wing it. Spend time before your interview identifying your brand as a professional. Write down your core values and a brief purpose statement about why you chose your career path and continue to pursue it. Communicate clearly and with confidence.

Modern Hire advertises their "advanced hiring tools are the best in the business at predicting performance and job fit for external and internal candidates." They also advertise on their website, "Modern Hire's intelligent hiring platform combines a pre-hire assessment and interview experience that measures the problem-solving, leadership, communications, soft skills, and other competencies we have identified as predictive of performance, as well as key metrics for proven and ongoing success among professionals."

"I love TSB's purpose statement. It's important to be responsible for your money. And if you understand money, what it can do for you, and what you can do with it, it is empowering and gives you confidence. So I feel pretty strongly about it."