Sell me this [insert item of choice].

"So you frequently use pens while you take notes during interviews, right? Clearly, you are in need of a pen that is durable and reliable because you don't want to run out of ink in the middle of an interview while you write down all of your important thoughts and opinions on each candidate. Well, this pen right here is not only attractive, but it writes well and works consistently. You won't have to worry that you're going to pick it up only to find that it's out of ink! I know it's the perfect solution for you. Are you ready to place an order?"