How do you research fintech prospects?
It's important when you contact fintech prospects that you are informed about them and their business. You want to appear knowledgeable because this will help you to be more persuasive and relatable in your sales pitch. Talk to the interviewer about how you generally research prospects and explain that you understand the importance of doing so.
"I always research the prospect, their role, and the company they work for prior to contacting them. While I don't spend a ton of time doing this, since it's my job to reach out to as many people as possible during my call block, I do spend a few minutes looking over the company's website and pulling up the prospect's profile on LinkedIn. If I can't find them on LinkedIn, I usually do a quick Google search. Gleaning some high-level information allows me to come off as knowledgeable during the phone call. Prior to making the call, I also think through the pain points the prospect might be experiencing and what solutions I can offer them, in addition to making sure that I'm aware of what the market is doing."