The interviewer wants to know that you have a primary interest in working for Sykes Enterprises over their competitors, and they might follow up with questions regarding why. Thoroughly explore their culture and what distinguishes them from their competitors. This requires researching their competitors as well. Perform equal research on yourself, identifying tangible ways your experience, career goals, and values align with what they offer. As they state on their careers page, "Helping is at the core of our business model. Makes sense that it'd be at the core of our people, too. The soul of our company--and its core focus--is service to others on behalf of others. A spirit of service is woven into the fabric of our culture, but this attitude and mindset extends far beyond our desks."
You should enter the interview prepared to discuss why they stand out as your top choice for employment. Talk about what you feel Sykes Enterprises is doing right and how their values and opportunities align with your career goals and employment needs.
