Whether you're applying for a position in retail or technology, prior experience working in the fashion niche holds less relevance than your desire to work with them. When considering what appeals to you about working with Nordstrom, question how it fits into your goals. If you are a frequent customer of Nordstrom and the employee discount appeals to you, communicate this by relaying your enthusiasm as a loyal customer. Nothing reflects your ability to represent their values and culture than already being a member of their tribe. So when doing your homework on Nordstrom, take notes on everything you value and identify with and use this as a starting point to communicate your enthusiasm for being part of their fashion-focused teams, where you're helping others feel good about themselves and the way they dress.