What does it mean to use a consultative approach with clients?

"To me, using a consultative approach as an account manager means to position myself as a trusted advisor to clients. In other words, I take the time to understand their business and pain points and how our products can fix their problems. I ask questions about their needs and challenges so I can identify any issues they are having and determine how we can provide value. I actively listen to what they say and then educate them on what my company has to offer and how this might help them. If I were hired by Facebook, I would strive to help clients optimize their advertising across the company's apps and services by being an informative and trusted advisor to them."