"Within my last role at a SaaS company, I was involved in multiple marketing campaigns. One time we launched a new product. To announce it, we carried out a direct mail marketing campaign to both our existing clients as well as prospective clients. We sent out kits that included various promotional items and informational materials about the new product. I never hesitated to roll my sleeves up and help assemble the kits when needed. We also followed up with phone calls to try and schedule product demos. I came in early and stayed late for a few weeks to make calls outside of our clients' busy times in order to make contact and schedule demos. The campaign was successful; we were able to set up numerous demos, many of which ended up in closed deals or upgraded accounts. I look forward to the opportunity to help drive marketing strategies at Facebook too."