Master 25 Facebook Account Manager interview questions covering ad strategy, client management, and campaign optimization.
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One of the key functions of an account manager at Facebook is to retain customers who otherwise might stop using the company's advertising services. The interviewer wants to know that you're capable of saving clients who may be on the verge of leaving. Discuss the methods you typically use to save clients.
"When I catch wind that a customer isn't happy and is thinking about leaving our company and no longer using our services, I always reach out to them via phone. I ask questions and actively listen to make sure I understand why they are thinking of leaving. It's essential to understand any issues they are having. I then figure out how I can resolve those problems, and I quickly inform the customer of these potential fixes. I make it as easy as possible for them by initiating any changes they need. If there's a feature of our service that would be useful to them but that they don't currently use, I would also educate them about it. Sometimes, if necessary, I get approval from a manager to offer a one-time renewal discount to help keep the customer. I enjoy the challenge of saving customers who would otherwise leave."

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Written by Marcie Wilmot
25 Questions & Answers • Facebook
By Marcie
By Marcie