Facebook Account Manager Mock Interview

Master 25 Facebook Account Manager interview questions covering ad strategy, client management, and campaign optimization.

Question 13 of 25

How do you make sure you're educated about a client's business model and industry?

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Marcie Wilmot

Whenever possible, an account manager at Facebook should be familiar with a client's business model and industry before speaking with them. Explain to the interviewer how you would go about educating yourself in this area so you're well-informed when you have the opportunity to talk to the client.

Marcie Wilmot

"Prior to making an introductory call on an account, I typically spend about fifteen minutes researching the contact, as well as their company. I usually try to find the person on LinkedIn first so I can see their professional history and what their current role is. I then look up the company's website, in addition to looking at Google search results, so I can learn more about its products/services, business model, and industry. After conducting this online due diligence, I'll reach out and introduce myself. If I have any confusion or outstanding questions, I don't hesitate to ask the person once we're conversing as this usually helps to break the ice, in addition to giving me a deeper understanding of them and their company."

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