"I believe that it's critical to be aware of how well my clients are doing with the service. It's essential that they are getting value from it or else they might stop using it. In order to keep tabs on how my accounts are doing, I periodically check in with them and ask. At least every quarter, if not more frequently, I reach out and see if they have any questions or issues that I can resolve or fix for them. I also monitor various metrics that help me to see which clients are most successfully using our service and which aren't. Metrics on website logins and usage can help me see what's going on and if I need to provide additional education or help on how to use the service."