"I think where (insert company name) falls slightly behind is that they are new to this market. Most competitors have been in this area for at least four years, while you have just entered the market within the last year. This newness can be a challenge as you have to cultivate relationships, build trust, and show success in this area. However, I think this can easily be solved by allocating more time into obtaining more clients and setting fairly large goals for marketing campaigns for these clients to showcase our ability to be a leader and competitor in this market."