"When working with a previous company, they had a large rebranding campaign they were working on, but with a minimal budget. We had communicated early on with them that their budget was likely not going to accomplish everything they wanted. They still wanted us to try, though. Early in the campaign, we saw we were nearing budget and quickly scheduled a meeting to discuss. We then went into the meeting with more facts about where their increased budget could be used and how it could benefit them long term. We had missed the opportunity to do this before. By providing more information for them to better understand the benefits of the increased budget, they agreed to provide more money for us to use within their rebranding. We were able to then meet all their goals, and they were able to increase profits as they'd hoped after their rebranding. It helped me realize the importance of communicating early on why a certain budget can be most helpful in marketing."