"My previous team and I were tasked with a brand marketing campaign for a new clothing brand. Since the fashion industry is very saturated, and it can be difficult to stand out in this industry, we had to develop a unique way to help this company find a brand that would sell to their target audience. We helped brand this clothing for a particular audience: busy young professionals looking for comfortable clothing that also looked put together. We planned and implemented a large social media campaign and additionally sponsored an event to market the clothing. I was responsible specifically for helping to plan the event, deciding when, where, and who to target at the event. It was highly successful, and the client was thrilled with the results."