Have you utilized sponsorships to strengthen a brand? Talk about a strategic sponsorship that had a significant positive impact on your brand.

"When working with a company in my previous job, we helped them to develop a sponsorship relationship with a local well-known event venue to sponsor monthly concerts during the summer. This event improved the company's reach because it invested time and money into providing entertainment in the area to increase its audience reach. It was a successful use of relationship building and sponsorship to help a company grow its audience and meet profit goals. "