"I have worked on three rebranding campaigns throughout my career. Most recently, I worked on a rebranding campaign for a company that began their work in selling home appliances and then extended their product range to home decor. Through the rebranding, I was in charge of social media campaigns as well as assisting in updating their website. I worked closely with my team to use data to assess best who to target through social media platforms, as well as helping to make decisions about the general strategy and changes to be made to the website. It was a lengthy process, but after about six months, we were able to help the company effectively roll out their rebranding with an increase in profits after four months."