"Having worked in marketing in fashion, this is a common issue we saw arise for companies. It was important to understand the changing trends within the fashion industry and help companies adapt to these changes when necessary. A large part of how we did this was trying to stay ahead of potential changes. This was done by continually monitoring consumer preferences. We saw even a slight change in this, adjusting our marketing strategies and brainstorming new ideas for a company and its brand. I always found that by trying to stay ahead of changes, we were able to avoid a lot of issues because we were strategizing early on to make any needed adjustments in branding."