Effective Brand Managers are always looking for ways to improve/strengthen their brand. Describe some specific goals you have set for brands that you have managed. How successful were you at reaching those goals?

"One goal I had set with a previous company was to begin to try and reach a wider customer base. They had targeted a very specific group for a long time, and while they had been successful, I knew that there were many opportunities if the company worked to widen its customer base. To reach a newer customer base, we planned and implemented attending more events targeting these new groups. It was successful in that we planned for several months and implemented these new strategies. Then we were able to increase profits with these new customers."