What they're looking for is a convincing sales pitch. To deliver it, not only do you want to sing your praises, but you want to appeal directly to them. Spending some time on their website, you can find a lot of what they are looking for in their business principles. Some unique traits they tout are discipline, operational excellence, building and maintaining efficient systems and operations, and many others. Consider this an opportunity to align your values and motivators with the work culture of their brand. The more tangibles you can deliver, the better.

This question aims to determine how aligned you are with their core values, mission statements, and value propositions. Convey your like-mindedness and that it will take no time during your onboarding to get up to speed. You want to convey, in principle, that you are already one of them.

JP Morgan Chase's Business Principles are; Overview, Exceptional Client Service, Operational Excellence, A Commitment to Integrity, Fairness and Responsibility, A Great Team and Winning Culture. "Our Culture: We believe that diversity among our employees enables us to be the world-class company we are today. We strive to foster a culture of respect, and are committed to making our workforce, workplace and marketplace diverse, inclusive and accessible for all our employees."

Also from their business principles; "Foster a spirit of partnership. Respect and learn from your people / team. Ensure that accounting is fair, accurate and transparent. Know the details, commit to follow-ups, and meet deadlines for clients and colleagues."