This question aims to evaluate how well your concept of success aligns with theirs. How you answer will provide insights into what fuels your ambition to achieve the professional goals you set for yourself. Discuss the success you plan to bring to this particular position. Scale your accomplishments against the incremental successes of the big picture, going beyond the day-to-day tasks you'd cross off your list.

Speak sincerely and be confident and relaxed. Going above and beyond should come across as second nature. Keep it natural, speaking with friendly confidence while maintaining eye contact with the camera. Be mindful of your posture and smile with your mouth and your eyes. Keep your body language open and your tone steady, even, and consistent with your statements. Looking at yourself on the screen could be interpreted as looking down, which is a sign of lacking confidence. So practice beforehand until you are comfortable with this interview style, and come across as if you are speaking to a real person.

When aligning your concept of success with theirs, you'll want to convey your standard is going above and beyond the extra mile. Anyone who is hired by a company effectively becomes a representative of their brand. So, according to their business principles, they expect their employees to "Maintain an intense work ethic to get the job done right. Do it consistently - like exercising or weeding the garden. Work with energy and focus; take responsibility and deliver on commitments. Always fight complacency by analyzing our own actions and our own weaknesses; management should celebrate our successes, but also emphasize the negatives."