What makes our company stand apart from our competitors?
This question is designed to assess your work ethic. They'll use how thoroughly you've prepared for this question as a future job performance indicator. Your answer may also offer clues as to whether you are currently pursuing opportunities with their competitors, how plugged into the industry you are, and help them further understand whether you actually want to work for them over one of their competitors.
On their website, Boeing suggests you "take some time to learn how we've driven innovation for more than 100 years. Explore our history and learn about what guides us, including our values, global community engagement, commitment to diversity and inclusion, and the environment."
They go on to define what makes them unique and sets them apart. "Our products and services span every facet of aerospace technology, from hypersonics to satellites, solar cells to biofuels, composite airplanes to unmanned vehicles. With more than 3 billion invested annually in research and development, Boeing drives innovation that will transform aerospace and defense as we know it. There's more innovation underway today at Boeing than at any time in our storied history. Making it all possible is the ingenuity and passion Boeing employees and global partners demonstrate when developing innovations that help blaze new trails. Teams across the global Boeing network are transforming how we design and build our products, the systems that enable us to work more efficiently, and the work we do to improve the environmental performance of our products and internal operations."
This question will help evaluate how invested you are in this opportunity, and your level of confidence in whether you're the right fit for it, and are pursuing it for the right reasons. When researching their website, you'll be able to find language that, in one way or another, effectively answers many of the questions posed throughout your interview set. Take note of their language and value statements and integrate them into your language to communicate you already are a custom fit for their culture and live according to their values. But do so naturally and with sincerity.
"I would say that Boeing stands apart from their competitors by not just being a leader in the defense industry, but a leader in the commercial aircraft industry as well. Not to mention they are at the forefront of innovation and a leader in ESG and a more sustainable future. But what stands apart most for me, knowing people who work with Boeing, are its people. The people at Boeing are, in my mind, what sets them apart most from their competitors."
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