"There are two main factors that I consider when designing instructional materials. One is that my design is learner-focused. All the courses I design have SMART (Specific, Measurable, Attainable, Relevant, Time-Bound) objectives. I think that all other factors may be categorized under these two. First, I always put myself in the learners' shoes to understand their challenges, needs, and goals. In my experience, determining the best delivery method, instructional materials, and other factors comes easily this way. Second, I set objectives for every course that align well with business goals by following the SMART format. Objectives have to be specific to the content and relevant to the learner. Its success should be measurable and attainable. Lastly, I have to ensure that the course delivery time, as well as the time to achieve the set goals, are established, whether those are learner performance goals, business performance goals, or both."