"I noticed when I was researching your company that there are several other similar companies in your space. This leads me to believe that one of the challenges the company faces is differentiating itself from competitors. Being that the service you offer is online (and not a product someone can physically handle and compare to others at a store), I imagine it's a challenge to show clients how your service is better for them than a competitors. As an account manager, I will visit clients in person to physically demonstrate our product in front of them. I can think of other ideas too, like perhaps running a mailing campaign, to help resolve this issue."

"I recognize that closing new customers can be a struggle as you're a relatively new business. I would say the lack of a fully trained sales team, retaining top salespeople is expensive and competing with more well-known organizations are the biggest challenges you're facing now. This market evolves quickly, and having an experienced account manager who can prioritize motivating and training your team, a long history of successful customer retention and network of clients ready to come to your organization will resolve these challenges."