Let's pretend I'm a client of yours. How would you up-sell or cross-sell this company's products to me?

"Hi, Joe; how are you? How's the family? I know we last talked a few weeks ago. I just wanted to touch base with you because several of your colleagues have reached out and expressed interest in using our service. I'm really excited about that; I know our research product has really been helpful to your analyst team. As you know, your firm is currently paying for a one-seat subscription. I wanted to talk to you about trialing a four-seat subscription so some of your colleagues can start capitalizing on our research too. I've already set it up and can activate it now if you're interested."

"Hello Max, How did your daughter's wedding go? I am so happy for you and Sarah. The last time we spoke, you had mentioned you would like some information on the new product y. It is similar to the product you're used to; however, this will provide you with more overall benefits. We spoke about the challenges you have with product x; this new product y will solve those problems and be used in tandem. I have product y here in the office with me. Why don't we set up and time for you and Sarah to come in, and we can talk through everything?"