How do you stay in contact with customers?
The interviewer wants to find out more about how you maintain relationships with clients. Since this is such a vital part of the account manager role, you will want to rattle off the ways in which you will be communicative, helpful, and friendly toward the company's customers.
"I use several different methods to build and grow my relationships with clients. When I first come into a new role, I always make it a point to call each and every client on my list in order to introduce myself. I believe this is more personal than an email; they can hear my voice and learn my name. With larger accounts that we want to expand, I encourage in-person meetings. There's nothing quite like shaking the client's hand and seeing the family photos they have in their office in order to build a real and trusting relationship. I also email clients. In some cases, they prefer and/or request this method of communication because they are busy. Other times, due to external factors, this might be the easiest way to contact them. I stay in touch with customers in a variety of ways, whatever works best for them and helps to build the relationship."
"Being available to my clients demonstrates that the business relationship is important to the company. We want our clients to trust we have their best interest at heart, so taking the time to call or schedule an in-person meeting builds communication and leaves our clients feeling valued and prioritized. I get to know the client's details of their lives and ask questions that allow me to provide them with the highest level of service. Following up on meetings and conversations proves they are my priority to the client."
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