There are a few major competitors who promise cheaper delivery than we do at XPO Logistics. How will you overcome this challenge with our potential customers?

The interviewer would like to know that you can overcome observational objections from your potential clients, and in this case, convincingly prove there is greater value and greater return for XPO Logistics' service over that of their lower priced competitors. Think of occasions in your previous positions where you overcame this minor obstacle. Offer how you'd convince a customer that XPO Logistics is the best choice for their shipping/logistics needs. To answer this question correctly, you must have conducted some research on XPO Logistics and their competitors. Your answer should reflect the ways that XPO Logistics stands out in the industry.