What does being client-centric mean to you?
Pay attention to how each question is phrased, as they often offer clues for how to answer the question. For example, the term 'client-centric' comes directly from RSM's website, where they state that their "client-centric focus differentiates us from other firms because it starts with each individual client. We seek to understand their business aspirations and then use perspectives gathered from other clients and our past experience to help them confidently navigate an ever-changing market environment to reach their goals." Therefore, how you answer this question could reveal how sharp your attention to detail is and whether you picked up on that clue, how prepared you arrived for this interview, and how aligned your approach to customer service is to theirs.
Their definition of a client-centric approach goes on to say, "At RSM, it's all about creating a great client experience. We strive to instill confidence in a world of change by building strong relationships based on a deep understanding of our clients' businesses and aspirations and delivering value through relevant ideas, insights, and solutions."
When researching their website, you'll be able to find language that effectively answers many of the questions posed throughout your interview set. Take note of their language and value statements. Integrate their language into your answers naturally when possible. This will inform them that you've identified them as an ideal match for what you are looking for and already embrace their culture and values.
"It is similar to Jeff Bezos' definition of being customer obsessed. You have to be driven to understand their business, what they've prided themselves on building there, what their aspirations are, and constantly be fueled to find new ways of how you can help them best. You have to care."
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