In a Forbes interview with KB Home's Chief Marketing Officer, it is very clear that the company puts a great deal of effort into local, grassroots marketing efforts like media, advertising, public relations, and events to generate new interest in their communities. If you are being considered for the sales or marketing teams there, having some experience in these marketing efforts will be a great asset and your interviewer wants to hear about any of this relevant experience you may have. Come to your interview prepared to discuss any experience in this realm you have, giving examples of how your work helped to increase business.