What is a marketing campaign that you found effective recently?

Make sure to research marketing campaigns of companies you're interested in and award-winning marketing campaigns from the past few years. Once you choose a campaign, find the brand's positioning or mission statement and have data points on hand that showcase why the campaign was successful. There's no right or wrong campaign to choose. You can only get bonus points by expanding on why you like it. Lastly, show enthusiasm - if it's your favorite campaign, it should show.

"The most recent campaign that stood out to me was Coinbase's ad during the 2022 Super Bowl. I did some follow-up research on the strategy for the ad, and there are several reasons I liked it. The ad is vague but enticing, making the viewer wonder what is going on. There's no branding, so the only way to find out more is to scan the QR code. It was an excellent example of how creativity can beat all marketing and branding best practices. Finally, the creative cost was low, and they got a big bang for their buck. Other companies spend millions on creating Super Bowl ads, whereas Coinbase used that money to buy twice the standard 30-second airtime."