Being engaged with the industry shows you care about it, and it's an indicator that you're passionate about marketing and will go beyond the bare minimum as an employee. When asked about trends, highlight a few that you think are most important. Pointing to a recent story, event, or attention-grabbing Twitter thread can be helpful.

"I enjoy having regular conversations with fellow professionals and colleagues. I also subscribe to newsletters from mainstream and industry publications and attend at least one forward-thinking conference a year and try to network with the keynote speakers and workshop leaders at these events."

"I spend time learning about the latest technologies and trends in the marketing industry. I subscribe to several marketing blogs and newsletters that I read on my commute to work. I am also taking an online course on social media strategy to see what current marketers are doing about the changing algorithms on many platforms. In that course, I've learned that an increasing number of marketers are incorporating social media, chatbots, interactive video content, and voice search into their strategies."