How would you spend a $1 million marketing budget? How would you measure the ROI?

The goal of ROI is to make more than a dollar for every dollar you spend on a marketing campaign. What's considered a good ROI can vary based on the type of marketing strategy, your distribution channels, and the industry. Your answer will vary depending on the product you, but you could talk about social media engagement, website visits, ad clicks, attendance at events, and responses to a direct mail campaign.

"In my past role as marketing manager for Citrix, I found that segmentation and personalization in marketing drives sales, revenue, and customer engagement. I typically invest a fair amount of my marketing budget in data analytics that could then be applied to segmentation, automation, and personalization, measuring ROI with an increase in customer acquisition, sales, revenue, and retention."