Facebook Marketing Mock Interview
Practice 30 Facebook Marketing interview questions covering campaigns, ad platforms, and audience targeting strategies.
Question 7 of 30
Tell me what you know about Facebook EdgeRank? Why does it matters?
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Sue is a Recruiter and Talent Sourcer with over 13 years of experience sourcing and interviewing candidates for a variety of roles and industries, including Architecture, Engineering, Construction, Manufacturing, Supply Chain, Financial, e-Commerce. She
"My understanding of Facebook EdgeRank is that it's an algorithm that Facebook uses to determine what articles should be displayed in a user's news feed. Facebook Edge matters for a few reasons. About 96% of fans don't return to the Brand's Facebook Page after the initial engagement. Your post is also more likely to reach your fans in the newsfeed than your page. Finally, about 30% of all time spent on Facebook is spent looking at the news feed."
Sue is a Recruiter and Talent Sourcer with over 13 years of experience sourcing and interviewing candidates for a variety of roles and industries, including Architecture, Engineering, Construction, Manufacturing, Supply Chain, Financial, e-Commerce. She
Interviewers ask this question to see if you understand this feature within the Facebook platform- EdgeRank - the science and algorithm behind Facebook. You have to understand and leverage it to succeed in marketing on the world's largest social network. FacebookEdge is extremely important because it affects the number of people who see posts from the pages you manage.
Sue is a Recruiter and Talent Sourcer with over 13 years of experience sourcing and interviewing candidates for a variety of roles and industries, including Architecture, Engineering, Construction, Manufacturing, Supply Chain, Financial, e-Commerce. She
Edgerank is an algorithm Facebook uses to determine what should appear on a user's News Feed by looking at your interactions and your interests so that it can show you what you most want to see. An Edge is every interaction you've ever had on Facebook, and when Edgerank filters your News Feed, it's showing you the people and posts you've shown the most interest in. Having a good Edgerank ranking improves how other people see your post. The higher ranked you are, the more important you appear to be, and it affects how your fans and their friends see you. When coupled with great content, you become top priority viewing, increasing awareness of your brand.
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