Describe your own personal experience on Facebook.
The interviewer is looking for an overall view of your past experiences using Facebook. They may be digging in to know whether you have a good history of using Facebook without any instances of being banned. They may also be interested in your knowledge of how to use Facebook to its full potential and whether you have a business account and know how to place ads.
The best strategy for responding to this question is to inform them about your Facebook account (you definitely should have a Facebook account if you are serious about working for them) and demonstrate that you know how to place ads and use them for networking purposes. This is where your previous research becomes essential. You want to come across as knowledgeable and enthusiastic about Facebook.
"I have an active Facebook account. It's a wonderful place to connect with business associates, peers, and friends. Facebook has also been a great tool for gathering knowledge and opinions on products, services, and events. In my last role as a marketing coordinator, I was responsible for promoting events to encourage potential users to try our products. Many people would give us feedback on the event, their experiences, and thoughts on our products by using photographs or videos and posting them on Facebook. It was a great way to gather knowledge and feedback and help us improve and promote our events and products for the future."
