"Digital advertising is in overload, and it's making consumers ever more suspicious of the content they're targeted with. That is why, in 2022, digital marketers should be preparing for tighter privacy restrictions that will alter the way they can track their users' behavior. Personalization is going to play a big role in 2022. Rather than catch-all content that casts a wide net in the hope that it appeals to as many people as possible, creating specific advertising that caters to your audience will generate more fruitful results."

It can be tricky to keep up with digital marketing trends as the industry changes fast. There are many working parts to a successful digital marketing strategy or campaign - so it's a real challenge to keep up with every aspect. You should be able to show the interviewer that you are on top of what's new and noteworthy. To do that, you'll need to regularly research the latest trends in your field to make sure you acquire the knowledge and skills to keep pace with change.