VIP customer service relies on consistent brand voice and tone. Are you familiar with our company's brand? How would you describe our brand voice?

The hiring authority is looking for evidence that you have researched their brand, including voice and tone. You can find this information by researching the company online, reading reviews, and familiarizing yourself with the organizations' mission statement. Talk to the interviewer about what you know regarding their brand's voice and tone and how it relates to their customer service provision. Be sure to finish your response with a qualifying statement regarding how your customer service approach will align nicely with that of the company.