"One brand that I follow closely, and one that has always impressed me with their service offering, is Starbucks. No matter where in the world I go for a Starbucks coffee, my experience is consistent. The vibe is on point, the service is fast and friendly, and the company offers endless opportunities to streamline customer transactions. These streamlined transaction efforts range from preloaded cards to the Starbucks rewards app. From studying the Starbucks approach, I think it's safe to say that VIP service begins with a consistent brand voice and finding opportunities to make your customers' everyday tasks a wee bit easier."
