"I was reading up on a fascinating service idea that I think could be executed very well at your company, considering your brand voice and customer journey. To create personalized responses to particular online queries, we could send a quick 15-second personalized video response via Facebook Messenger or even email. In these quick videos, we could address the customer by name, and respond directly to their question. Yes, this takes more effort, but it adds a personalized element that most companies would never take the time to do."