Great customer service is directly attached to sales success! For this reason and many more, the interviewer wants to know that you have the ability to deliver great service if you are hired for their Sales Associate position. Good customer service means bringing your problem-solving skills to work, meeting your customer's needs, actively listening, maintaining a positive attitude, and possessing strong knowledge of the products you are selling. If you have experience as a Sales Associate, you can give an example of how you've used these service elements to deliver an exceptional customer experience. If you are new to your career, you could describe a time when you received excellent customer service and highlight what made the experience so memorable.